Chief Executive Guru
The MICE Guru
Heidi Legein is the founder and Chief Executive Guru at The MICE Guru, a full - service destination management company consulting in – and producing all types of MICE events for global brands virtually or in destination; all over Norway.
The MICE Guru matches companies and their corporate identity to tailored concepts , experiences and locations focusing on maximising objectives. Heidi is the creator of "The digital trip" ; an innovative, immersive virtual event concept and deep dive strategy , redefining destination marketing, virtual incentives and corporate collaboration platforms.
The MICE Guru pushes for a better understanding of virtual project management and the hybrid future with increased engagement through event technology and the use of AI. She is an active member of the #eventprofs community, recently launched #eventprofswalk to help peers stay positive and active and has been a front runner in reinventing the DMC value proposition.
She speaks on industry topics such as sustainability, digital strategy and project management, as well as new marketing techniques, community building, innovation and business development.
Heidi is always ready to activate an audience on social media , is a strong believer in the power of micro tribes and has recently been baptised “the face of Norway” thanks to the online visibility of her brand.