As an Event Technology Consultant, Ade works with clients to assess, deploy and maximise the benefits of Digital Engagement and Event Technology to increase Revenue and NPS. His background is in Digital Product Management across Sales, Marketing and Service, joining the events industry in 2015. His Innovation role at Reed Exhibitions (RX Global) led him to take dozens of products through testing and implementation, including 1-2-1 meetings, lead capture, attendee tracking and indoor navigation. Ade now leads a team of consultancy, implementation and customer success specialists under his own Allenby Advisorybrand for a range of Organiser and Vendor clients.