Three of 2025's winners on what changed after their name was called.
The Procurement Edge
Sitka
Winners: Analytics / Data Collection · Exhibition Technology · Sustainable Tech · Chief Technology Officer (David Neal) · Rising Star (Will Bayne)
“Winning five awards in a single evening at the ETAs was a pivotal moment for Sitka. It gave us the credibility to close deals, validated our customers’ investment, and announced us as a major player in event intelligence.”
Matt Wilson
Chief Revenue Officer, Sitka
The Launchpad
Voxo AI
Winners: Best New Technology Product · Best use of Technology for Engagement & Interaction
“Being recognised at the ETAs was more than a trophy, it became a trust signal we could point to in high-stakes conversations. It accelerated press and industry recognition, and it helped us move faster with serious buyers who care about proven impact.”
Johan Wadenholt Vrethem
CEO, Voxo AI
The Trust Signal
Premagic
Winner: Best use of Technology for Marketing an Event
“Winning at the ETAs was one of those moments that validated years of quiet work. In this industry, trust is everything, and recognition like this opens doors that would otherwise take much longer to unlock. It gave our team a shared sense of pride, and our clients a signal that what we’re building is real, recognised, and worth paying attention to.”
Anup Mohan
Founder & CEO, Premagic